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THE REVOLUTION

Reigniting Gen Z’s and Millennial’s Interest in Wines and Spirits

The Grape Awakening Movement

Why we’re the Tom Ford of Wine Communications

At Grape Awakening, we believe every bottle holds a conversation waiting to happen. We’re here to spark genuine connections with Gen Z’s and millennials, between remarkable wines and spirits and the curious souls who seek them. By nurturing authentic relationships between brands and their future advocates, we’re quietly transforming how a new generation discovers their perfect pour. While our approach results in selling – it’s about storytelling, creating moments, camaraderie and building bridges between tradition and tomorrow. One glass, one story, one connection at a time.

The Sobering Reality

We Don’t Have a Wine Problem, We Have a Perception Problem

The Truth Bomb

Ready-to-Drinks are stealing the thunder
THC beverages and Non Alcoholics are entering the market
Traditional marketing hitting like a wet grape
Traditional wine media is arcane and unrelatable
Distribution companies are laying off people left and right

Natural wines are now having a moment because they speak Gen Z

20

Years in the business

11200+

millennials & Gen Z Converted

Our Services

The Golden Opportunity

$112B Market Ready for Its Glow Up

Make the first move

The Numbers Don’t Lie

– 92% prioritize experiences over stuff
– 3 in 4 young professionals network through social gatherings
– Authenticity trumps authority every time

Why It Matters

– Gen Z and Millennials are the future of fine wines and spirits
– They’re not all anti-alcohol, but they’re all anti-boring
– They’ll pay premium for the right experience

Enter Grape Awakening

Meet Serry and Jean-Louis who have a combined forty years of wine and
spirits communications and recognize that it’s time for a new game plan.

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Markus Dumble

CEO Global BMT

Serry

has a proven track record

launching and maintaining successful premium and grand cru brands with her previous company on the West Coast, Blue Chair Media, which was acquired by Havass WW in 2016.

She’s adept at turning winemakers into “rock stars” and putting wine regions on the map before they were known or sexy. Today, Serry, is a mother to three gen z sons who thrive in their respective careers in finance and tech.

She is an investor and strategic advisor to a number of VCs and tech start-ups. She keeps her finger on the the pulse by actively holding events, gatherings and seminars focused on the gen z and millennial demographics.

Jean-Louis

runs an East Coast based wine communications agency

and marketing boutique focused on premium terroir-based and traditional food, wine and spirits. He represents wine estates as well as PDO and AOC collaborations. The agency also provides trade assistance for importers, distributors, sommeliers and sales teams. The agency’s overarching objective is to stimulate sales, increase visibility and enhance the reputation of the companies represented in the US market.

With unique understanding, shared values and passion for their respective areas of work, Serry and Jean-Louis have been seamlessly collaborating on various wine and spirits programs for over fifteen years.

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Alan Ginsburg
Smart GH

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Kate Bucher
Learning Online